Text Message (SMS) Rates
Check the current SMS rates in Bookly Cloud > SMS Notifications > Price list. Rates vary by destination and may change without prior notice.
The prices below are for one SMS part sent to one recipient. A longer notification may contain several parts, each charged separately.
Messages with a Sent or Delivered status are charged, and these charges are non-refundable.
Custom Sender ID
Section titled “Custom Sender ID”A custom Sender ID lets you display your business name as the sender. Availability depends on the destination country. If custom Sender IDs are not supported, the corresponding price list column shows Not available.
Messages sent with a custom Sender ID typically cost 20–25% more than messages sent with a regular sender. Check the price list for the exact rate.
Message length and cost
Section titled “Message length and cost”The number of SMS parts depends on both the length of your message and the characters it contains:
- Standard SMS characters (GSM-7): up to 160 characters in a single SMS. This includes most English letters, numbers, and common punctuation.
- Unicode characters: up to 70 characters in a single SMS. Cyrillic, Arabic, Chinese, and other characters outside GSM-7 switch the entire message to Unicode, even if the rest of the text is in English.
If a message exceeds the single-SMS limit, it is split into parts for sending. Each part can hold up to 153 GSM-7 characters or 67 Unicode characters, because some space is used to join the parts together. Each part is charged as one SMS.
For example, a notification with 80 Cyrillic letters uses two SMS parts and costs twice the single-SMS rate. Longer messages may use three or more parts.
Some special characters count as more than one character toward the limit. Use the Online SMS Length Calculator to check the number of parts. Include the actual text that replaces placeholders, such as the customer name and appointment details.
SMS price list
Section titled “SMS price list”Last updated Jan 2026
| Country | Code | Regular price | Price with custom Sender ID |
|---|---|---|---|
| Afghanistan (افغانستان) | 93 | $0.56 | Not available |
| Albania (Shqipëri) | 355 | $0.14 | $0.21 |
| Algeria (الجزائر) | 213 | $0.42 | Not available |
| American Samoa | 1684 | $0.28 | Not available |
| Andorra | 376 | $0.13 | Not available |
| Angola | 244 | $0.28 | Not available |
| Anguilla | 1264 | $0.46 | Not available |
| Antigua and Barbuda | 1268 | $0.46 | Not available |
| Argentina | 54 | $0.24 | Not available |
| Armenia (Հայաստան) | 374 | $0.37 | Not available |
| Aruba | 297 | $0.33 | Not available |
| Australia | 61 | $0.12 | $0.12 |
| Austria (Österreich) | 43 | $0.12 | $0.17 |
| Azerbaijan (Azərbaycan) | 994 | $0.63 | Not available |
| Bahamas | 1242 | $0.22 | Not available |
| Bahrain (البحرين) | 973 | $0.16 | Not available |
| Bangladesh (বাংলাদেশ) | 880 | $0.69 | Not available |
| Barbados | 1246 | $0.39 | Not available |
| Belarus (Беларусь) | 375 | $0.37 | Not available |
| Belgium (België) | 32 | $0.14 | Not available |
| Belize | 501 | $0.49 | Not available |
| Benin (Bénin) | 229 | $0.36 | Not available |
| Bermuda | 1441 | $0.34 | Not available |
| Bhutan (འབྲུག) | 975 | $0.60 | Not available |
| Bolivia | 591 | $0.39 | Not available |
| Bosnia and Herzegovina (Босна и Херцеговина) | 387 | $0.69 | Not available |
| Botswana | 267 | $0.24 | Not available |
| Brazil (Brasil) | 55 | $0.08 | Not available |
| Brunei | 673 | $0.10 | Not available |
| Bulgaria (България) | 359 | $0.19 | $0.27 |
| Burkina Faso | 226 | $0.33 | Not available |
| Cameroon (Cameroun) | 237 | $0.52 | Not available |
| Canada | 1 | $0.10 | Not available |
| Cayman Islands | 1345 | $0.36 | Not available |
| Chile | 56 | $0.08 | Not available |
| China (中国) | 86 | $0.15 | Not available |
| Colombia | 57 | $0.09 | Not available |
| Costa Rica | 506 | $0.09 | Not available |
| Côte d’Ivoire | 225 | $0.60 | $0.80 |
| Croatia (Hrvatska) | 385 | $0.15 | $0.19 |
| Cuba | 53 | $0.15 | Not available |
| Cyprus (Κύπρος) | 357 | $0.09 | $0.11 |
| Czech Republic (Česká republika) | 420 | $0.09 | Not available |
| Denmark (Danmark) | 45 | $0.09 | $0.17 |
| Dominican Republic (República Dominicana) | 1809 | $0.15 | Not available |
| Ecuador | 593 | $0.69 | Not available |
| Egypt (مصر) | 20 | $0.69 | Not available |
| El Salvador | 503 | $0.48 | Not available |
| Estonia (Eesti) | 372 | $0.10 | $0.17 |
| Faroe Islands (Føroyar) | 298 | $0.09 | Not available |
| Finland (Suomi) | 358 | $0.12 | $0.17 |
| France | 33 | $0.13 | $0.17 |
| French Guiana (Guyane française) | 594 | $0.48 | Not available |
| French Polynesia (Polynésie française) | 689 | $0.16 | Not available |
| Georgia (საქართველო) | 995 | $0.23 | Not available |
| Germany (Deutschland) | 49 | $0.15 | $0.17 |
| Ghana (Gaana) | 233 | $0.60 | Not available |
| Greece (Ελλάδα) | 30 | $0.11 | $0.17 |
| Greenland (Kalaallit Nunaat) | 299 | $0.09 | $0.13 |
| Guadeloupe | 590 | $0.48 | Not available |
| Guatemala | 502 | $0.40 | Not available |
| Hong Kong (香港) | 852 | $0.10 | Not available |
| Hungary (Magyarország) | 36 | $0.11 | Not available |
| Iceland (Ísland) | 354 | $0.10 | $0.17 |
| India (भारत) | 91 | $0.12 | Not available |
| Indonesia | 62 | $0.66 | Not available |
| Iran (ایران) | 98 | $0.52 | Not available |
| Iraq (العراق) | 964 | $0.61 | Not available |
| Ireland | 353 | $0.11 | $0.17 |
| Israel (ישראל) | 972 | $0.37 | Not available |
| Italy (Italia) | 39 | $0.12 | $0.17 |
| Jamaica | 1876 | $0.42 | Not available |
| Japan (日本) | 81 | $0.12 | Not available |
| Jordan (الأردن) | 962 | $0.57 | Not available |
| Kazakhstan (Казахстан) | 77 | $0.42 | Not available |
| Kenya | 254 | $0.48 | Not available |
| Kiribati | 686 | $0.27 | Not available |
| South Korea (대한민국) | 82 | $0.10 | Not available |
| Kuwait (الكويت) | 965 | $0.48 | Not available |
| Latvia (Latvija) | 371 | $0.11 | $0.17 |
| Lebanon (لبنان) | 961 | $0.58 | Not available |
| Liberia | 231 | $0.39 | Not available |
| Liechtenstein | 423 | $0.09 | Not available |
| Lithuania (Lietuva) | 370 | $0.08 | $0.17 |
| Luxembourg | 352 | $0.12 | Not available |
| North Macedonia (FYROM) | 389 | $0.16 | Not available |
| Malaysia | 60 | $0.33 | Not available |
| Mali | 223 | $0.51 | Not available |
| Malta | 356 | $0.09 | $0.17 |
| Martinique | 596 | $0.48 | Not available |
| Mauritania (موريتانيا) | 222 | $0.37 | Not available |
| Mauritius (Moris) | 230 | $0.27 | Not available |
| Mexico (México) | 52 | $0.42 | Not available |
| Moldova (Republica Moldova) | 373 | $0.27 | Not available |
| Monaco | 377 | $0.20 | Not available |
| Mongolia (Монгол) | 976 | $0.41 | Not available |
| Montenegro (Црна Гора) | 382 | $0.24 | Not available |
| Morocco (المغرب) | 212 | $0.33 | Not available |
| Myanmar (Burma) (မြန်မာ) | 95 | $0.51 | Not available |
| Netherlands (Nederland) | 31 | $0.14 | $0.17 |
| Netherlands Antilles | 599 | $0.16 | Not available |
| New Caledonia (Nouvelle-Calédonie) | 687 | $0.18 | Not available |
| New Zealand | 64 | $0.16 | $0.170 |
| Nicaragua | 505 | $0.27 | Not available |
| Nigeria | 234 | $0.70 | Not available |
| Norway (Norge) | 47 | $0.15 | $0.17 |
| Oman (عُمان) | 968 | $0.25 | Not available |
| Pakistan (پاکستان) | 92 | $0.70 | Not available |
| Panama (Panamá) | 507 | $0.25 | Not available |
| Papua New Guinea | 675 | $0.33 | Not available |
| Peru (Perú) | 51 | $0.36 | Not available |
| Philippines | 63 | $0.33 | Not available |
| Poland (Polska) | 48 | $0.09 | $0.17 |
| Portugal | 351 | $0.09 | $0.17 |
| Qatar (قطر) | 974 | $0.33 | Not available |
| Réunion (La Réunion) | 262 | $0.15 | Not available |
| Romania (România) | 40 | $0.09 | Not available |
| Russia (Россия) | 7 | $0.61 | Not available |
| Rwanda | 250 | $0.42 | Not available |
| Saint Vincent and the Grenadines | 1784 | $0.48 | Not available |
| Saudi Arabia (المملكة العربية السعودية) | 966 | $0.39 | Not available |
| Senegal (Sénégal) | 221 | $0.64 | Not available |
| Serbia (Србија) | 381 | $0.70 | Not available |
| Seychelles | 248 | $0.46 | $0.50 |
| Singapore | 65 | $0.09 | Not available |
| Slovakia (Slovensko) | 421 | $0.10 | $0.13 |
| Slovenia (Slovenija) | 386 | $0.27 | $0.30 |
| Somalia (Soomaaliya) | 252 | $0.61 | $0.70 |
| South Africa | 27 | $0.15 | Not available |
| Spain (España) | 34 | $0.12 | $0.15 |
| Sri Lanka (ශ්රී ලංකාව) | 94 | $0.66 | Not available |
| Swaziland | 268 | $0.36 | Not available |
| Sweden (Sverige) | 46 | $0.13 | $0.17 |
| Switzerland (Schweiz) | 41 | $0.11 | $0.14 |
| Taiwan (台灣) | 886 | $0.10 | Not available |
| Tanzania | 255 | $0.60 | Not available |
| Thailand (ไทย) | 66 | $0.07 | Not available |
| Togo | 228 | $0.60 | Not available |
| Trinidad and Tobago | 1868 | $0.43 | Not available |
| Tunisia (تونس) | 216 | $0.81 | Not available |
| Turkey (Türkiye) | 90 | $0.08 | Not available |
| Uganda | 256 | $0.45 | Not available |
| Ukraine (Україна) | 380 | $0.21 | $0.23 |
| United Arab Emirates (الإمارات العربية المتحدة) | 971 | $0.16 | Not available |
| United Kingdom | 44 | $0.12 | $0.17 |
| United States | 1 | $0.10 | Not available |
| Uruguay | 598 | $0.14 | Not available |
| Venezuela | 58 | $0.45 | Not available |
| Vietnam (Việt Nam) | 84 | $0.40 | Not available |
| Zambia | 260 | $0.58 | Not available |
| Zimbabwe | 263 | $0.42 | Not available |