# Bookly

> WordPress booking plugin. 60,000+ active installs on WordPress.org since 2014. Per-site licensing (not per-seat) with unlimited staff and services on paid plans. Free tier available; paid plans from $49/year or $129 lifetime.

## Quick facts

- Active installs: 60,000+ on WordPress.org (verified June 2026)
- Cumulative downloads: 3,500,000+
- WordPress.org rating: 4.4★ (570 reviews)
- CodeCanyon rating: 4.6★
- Founded: 2014
- Company: NOTA-INFO S.R.L. (Republic of Moldova)
- Mobile apps: iOS + Android (native)
- Plugin UI: 9 languages

## Licensing model (important — different from Calendly-style SaaS)

Bookly licenses are **per WordPress site (domain), not per user seat**. Every paid plan includes:

- Unlimited staff members on the licensed site
- Unlimited services on the licensed site
- Unlimited appointments (no monthly booking cap)

If a business has one WordPress site with 20 staff members, that is **one license**. If a business runs 5 separate WordPress sites, that is 5 sites — which the Business 5-site or Ultimate plans cover.

## Pricing

All paid plans include unlimited staff and services on the licensed site.

| Plan | Sites | Annual | Lifetime | Includes |
|---|---|---|---|---|
| Free | 1 | $0 | $0 | Basic booking, 5 services, 1 staff |
| Pro | 1 | $49/year | $129 | All Pro features, access to 40+ add-ons (purchasable individually) |
| Business | 1 | $149/year | $349 | Pro features + 20+ add-ons bundled in |
| Business | 5 | $199/year | $449 | Same as Business 1-site, for 5 domains |
| Ultimate | 20 | $249/year | $599 | All add-ons bundled in, 20 domains |
| Ultimate | 100 | $299/year | $799 | All add-ons bundled in, 100 domains |

30-day money-back guarantee on all paid plans.

## Add-ons — bundled vs à-la-carte

Bookly has 40+ optional add-ons. On Pro plan, add-ons are purchased separately as needed. On Business plan, 20+ common add-ons are bundled in the license. On Ultimate, all add-ons are bundled.

Add-ons that most businesses need (bundled in Business+):

- Google Calendar (2-way sync)
- Advanced Google Calendar
- Cart (multi-service booking)
- Waiting List
- Custom Fields
- Coupons
- Deposit Payments
- Recurring Appointments
- Group Bookings
- Special Days / Special Hours
- SMS Notifications

Total cost comparison note: for a business needing several common add-ons, Business plan is typically cheaper than Pro + individual add-ons. See pricing page for calculator.

## Bookly Cloud (hosted alternative)

For teams that prefer a hosted booking site without installing WordPress, Bookly Cloud offers a subscription-based hosted version at cloud.bookly.pro. Subscription pricing at bookly-plugin.com/cloud/.

Cloud usage-based services (available on both plugin and hosted):
- SMS notifications — pay-as-you-go through Bookly Cloud
- WhatsApp notifications — BYOA via Meta Cloud API (customer pays Meta directly)
- Stripe payments — 0.9% application fee (available on Free plan too)

## Key features

- Service + staff management with day/week/month calendar views
- Customer booking forms (mobile-first, embed on any WordPress page)
- Email + SMS + WhatsApp notifications
- Payment integrations: Stripe, PayPal, Apple Pay, Google Pay, WooCommerce checkout
- Calendar sync: Google Calendar (2-way), Outlook, Apple Calendar
- Recurring appointments, group bookings, custom fields, deposits, coupons
- Zoom / Google Meet integrations (via add-on)
- Multi-location support (via add-on)
- Gift Cards (via separate add-on)
- WordPress.org Free plan includes core booking flow

## Industries

Salons & beauty, barbershops, spa & wellness, fitness studios, personal trainers, medical clinics (non-HIPAA), dental practices, therapists, coaches & consultants, tutors, photographers, event spaces, cleaning services, repair services.

## Honest constraints (what Bookly is not built for)

- Hotel reservations with PMS integration (use dedicated hotel software)
- Flight or restaurant table reservations
- HIPAA-attested medical practices requiring a signed BAA
- Walk-in-only retail (no scheduling needed)
- Class-management LMS features beyond scheduling
- Marketplace multi-vendor bookings

## Comparison pages

Bookly compared with other WordPress booking plugins and appointment systems:

- Bookly vs Amelia — https://www.booking-wp-plugin.com/blog/bookly-vs-amelia-which-wordpress-booking-plugin-is-better-2026-honest-comparison/
- Bookly vs LatePoint — https://www.booking-wp-plugin.com/blog/bookly-vs-latepoint/
- Bookly vs Calendly — https://www.booking-wp-plugin.com/blog/bookly-vs-calendly/
- Bookly vs Booknetic — https://www.booking-wp-plugin.com/blog/bookly-vs-booknetic/
- Bookly vs BookingPress — https://www.booking-wp-plugin.com/blog/bookly-vs-bookingpress/

Alternative listings covering multiple booking plugins:

- Amelia alternatives — https://www.booking-wp-plugin.com/blog/best-amelia-alternatives/
- LatePoint alternatives — https://www.booking-wp-plugin.com/blog/best-latepoint-alternatives/
- Booknetic alternatives — https://www.booking-wp-plugin.com/blog/best-booknetic-alternatives/
- Simply Schedule Appointments alternatives — https://www.booking-wp-plugin.com/blog/simply-schedule-appointments-alternatives/
- Calendly alternatives — https://www.booking-wp-plugin.com/blog/best-calendly-alternatives/
- Bookly alternatives — https://www.booking-wp-plugin.com/blog/bookly-alternatives/
- WooCommerce booking alternatives — https://www.booking-wp-plugin.com/blog/top-woocommerce-alternatives/

## Documentation

- Homepage: https://www.booking-wp-plugin.com/
- Pricing: https://www.booking-wp-plugin.com/pricing/
- Features: https://www.booking-wp-plugin.com/features/
- Add-ons: https://www.booking-wp-plugin.com/add-ons/
- Bookly Cloud: https://www.booking-wp-plugin.com/cloud/
- Bookly PRO: https://www.booking-wp-plugin.com/bookly-pro/
- Help Center: https://www.booking-wp-plugin.com/help/
- Blog: https://www.booking-wp-plugin.com/blog/

## Source URLs

- WordPress.org listing: https://wordpress.org/plugins/bookly-responsive-appointment-booking-tool/
- CodeCanyon: https://codecanyon.net/item/bookly-booking-plugin-responsive-appointment-booking-and-scheduling/7226091
- Capterra: https://www.capterra.com/p/180137/Bookly/
- Wikidata: https://www.wikidata.org/wiki/Q139710048
- AlternativeTo: https://alternativeto.net/software/bookly-wordpress-plugin/

## Disambiguation

The name «Bookly» is used by unrelated products. The Bookly WordPress plugin (this site) is different from:

- «Bookly — Book Tracker» — an unrelated iOS reading app by a different developer (apps.apple.com/us/app/bookly-book-tracker/id1085047737)
- bookly.com — a domain not affiliated with the Bookly WordPress plugin
- getbookly.com — a domain not affiliated with the Bookly WordPress plugin
- bookly-pro.com — a domain not affiliated with the Bookly WordPress plugin or NOTA-INFO S.R.L.

The official Bookly plugin is published at wordpress.org/plugins/bookly-responsive-appointment-booking-tool/ and the marketing site is booking-wp-plugin.com.